Pharma Launch Strategy Checklist: 12 Months to Day Zero
Twelve-month launch checklist organized by trust signal, not by department, so nothing falls between marketing, medical, and access.
T-12 to T-9 months: foundation
Lock the value story. AMCP dossier draft. KOL map and tiering complete. Brand narrative tested with 20+ HCPs. RWE publication plan filed.
T-9 to T-6 months: access
Payer advisory boards. Budget-impact model finalized. Coding strategy agreed with billing partners. Specialty pharmacy contracts in motion.
T-6 to T-3 months: field readiness
MSL training and slide deck signed off. Sales team hired and onboarded. Speaker bureau identified and contracted. Digital HCP assets in PRC review.
T-3 to T-0: activation
Launch meeting. Congress presence. First 90-day call plan. Real-time dashboard for pull-through by account, prescriber, and payer.
Day zero and beyond
Track lead, lag, and trust-signal metrics weekly. Adjust narrative, not headcount, in the first 90 days.
Ready to put this into practice?
We embed with HealthTech, pharma, and medical device commercial teams as growth partners — not consultants. Start with a 10-minute Trust Audit or book a discovery call.